GitHub
GitHub
Helping teams
choose github
Helping teams
choose github
Using enterprise stories from companies like Mercedes-Benz, Canva, and The New York Times
to turn customer proof into adoption and sales.
Using enterprise stories from companies like Mercedes-Benz, Canva, and The New York Times to turn customer proof into adoption and sales.
Highlights from the GitHub enterprise series.
Highlights from the GitHub enterprise series.
impact
impact
Clarified GitHub’s value to drive enterprise adoption.
1.8M+
1.8M+
Copilot subscribers
Copilot subscribers
90%
90%
Fortune 100 companies
Fortune 100 companies
50K
50K
Enterprise teams
Enterprise teams
Clarified GitHub's value
to drive enterprise adoption.
project overview
A four-part series showing
how real teams use GitHub in production.
Each video focused on a core capability:
AI · Security · Platform · Automation
making github's value
clear through story
PROJECT OVERVIEW
A four-part series showing how real teams use GitHub in production.
Each video focused on a core capability:
AI · Security · Platform · Automation
MAKING GITHUB’S VALUE CLEAR THROUGH STORY
MAKE IT COHESIVE
SIMPLIFY COMPLEX IDEAS
PROVE PRODUCT VALUE
ALIGN WITH THE BRAND
GitHub Copilot — Full Story
SIMPLIFY COMPLEX IDEAS
PROVE PRODUCT VALUE
PROVE PRODUCT VALUE
ALIGN WITH THE BRAND
GitHub Copilot — Full Story
MAKE IT COHESIVE
CASE STUDY
ROLE
Art Direction · Motion Design · Narrative Direction · Edit Oversight
ROLE
Art Direction · Motion Design
Narrative Direction · Edit Oversight
CHALLENGE
Enterprise teams struggled to see how GitHub fit into real workflows.
CHALLENGE
Enterprise teams struggled to see how GitHub fit into real workflows.
INSIGHT
Enterprise buyers trust customer proof over product claims.
Real stories show how teams actually use GitHub.
INSIGHT
Enterprise buyers trust customer proof over product claims.
Real stories show how teams actually use GitHub.
SOLUTION
Built a system of customer-led stories showing how teams use GitHub in real workflows.
Designed as a four-part series across AI, Platform, Automation, and Security, with a reusable motion system for scale and consistency.
SOLUTION
Built a system of customer-led stories showing how teams use GitHub in real workflows.
Designed as a four-part series across AI, Platform, Automation, and Security, with a reusable motion system for scale and consistency.
RESULTS
Clarified GitHub’s value for enterprise buyers, supporting adoption at scale.
Enabled faster content production through a reusable motion system, ensuring consistency across videos.
RESULTS
Clarified GitHub’s value for enterprise buyers, supporting adoption at scale.
Enabled faster content production through a reusable motion system, ensuring consistency across videos.
